Capstone Project Assignment
ROYAL DOCKS SCHOOL OF
BUSINESS AND LAW
Assessment Guide
Module Title: Capstone
Project
Module Code:MK7247
Level 7
Term 1
Summary
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Assignment Weighting:
100% |
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Word count: 6,000 | |
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Thinking skills
- Draw on a
selection of current research and scholarship in the relevant discipline
and apply it in a specific practical context;
- Identify and
critically evaluate available evidence and develop a sound interpretation
of the evidence in support of the aims of the project.
- Deal with
complex issues both systematically and creatively, make sound judgments in
the absence of complete data, and communicate their conclusions clearly to
specialist and non-specialist audiences;
Subject-Based
Practical Skills
- Depending on
the choice of format, students will demonstrate consultancy skills,
industry analysis skills, or business planning skills.
Skills
For Life And Work (General Skills)
- Identify and
access relevant sources of data (all formats).
- Analyse and
synthesise information (all available formats).
- Deal with
complex and incomplete information.
- Demonstrate
written communication skills (all formats).
- Demonstrate
Interpersonal skills (Management Consultancy format).
IKEA CASE STUDY 1
INSTRUCTIONS
You have been
retained as a consultant by the IKEA group to review the role of the IKEA’s employee
friendly HR initiatives and generous policies, explore the influence of the HRM
practices on employee retention, performance and morale and to recommend how
these HRM practices might be further developed in the light of the group’s
continued growth.
Prepare a
6,000-word consultancy report for IKEA’s COO from your analysis of the
case, review of relevant academic sources on employee retention, organisational
culture, human resource practices and relevant secondary data on the company
from databases available in the library as well as in the public domain, which
critically evaluates:
1. The importance of strong and positive human
resource management policies on employee retention and performance.
2.
Effect of work culture on employee morale and
the relationship between culture and retention
3.
Critically examine the important elements of
IKEA’s HRM policy and their effects on employee morale
4. Employee development is one of the most
important aspects of human resource management, therefore, examine IKEA’s employee
development and comment on the advantages of these programmes.
5.
Culture plays an important role in fostering
retention and performance. What according to you are the important cultural
elements that promote employee retention and innovation?
CASE STUDY 2
- Uber Instructions
Using information
from the case study and relevant theories and concepts from the following
subjects: Strategy, Marketing,
Innovation, consumer behaviour and Operations Management
1.
Analyse Uber’s business model by referring to
the adage of “move fast and break things”.
2. How should Uber address its competitive
situation globally? In your response, be specific about how Uber should use
emergent technologies to strengthen its competitive situation.
3.
What
is Uber’s growth strategy? What are the biggest impediments to Uber’s growth?
How is Uber trying to deal with these? Is this a good approach?
4. Research, identify, and explain three critical challenges facing the ride-sharing industry. For each challenge, identify and justify ways in which information system could provide an innovative solution.
5. Referring to the postscript provide recommendations with justification for future improvements for Uber
You
should draw on relevant academic sources and examples of good practice. Your report should refer to relevant academic
theories and concepts that relates to the case study the key questions related
to the case study. Make sure to clearly identify any assumptions you make about
the organisation. For this report you are required to cite appropriate
references in your paper and include a References List at the end of the paper.
Referencing
The university
expects students to use Harvard referencing as specified in the book Cite them
Right.
- Refer to http://www.uel.ac.uk/lls/support/harvard/ for further advice and a link to an online
version of Cite them Right
- You should be careful to include citations within your work as well as a reference list at the end. Unreferenced work will fail.
Assessment criteria
The assessment criteria
for this assignment are set out in Appendix 2.
The general assessment criteria for taught postgraduate programmes are
set out in Appendix 3.
Extenuating
Circumstances
Extenuating Circumstances are circumstances which:
·
impair your examination performance in assessment or reassessment, or
·
prevent you from attending for assessment or reassessment, or
·
prevent you from submitting assessed or reassessed work by the
scheduled date
If you need to apply for
extenuating circumstances please find the relevant information at: http://www.uel.ac.uk/cgi-bin/search.htm?q=extenuation
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