Marketing Mix
Module 6 Term and Year : Term 3 2018 Qualification : BSB50215 Diploma of Business Unit Code: BSBMKG502 Unit Title: Establish and adjust the marketing mix Procedures and Specifications of the Assessment The candidate must demonstrate the ability, knowledge and skills to evaluate each component of the marketing mix and determine a suitable marketing mix for specific markets, as well as monitor and adjust the marketing mix. The candidate is to write a brief on the marketing mix in their own workplace or a workplace that they are familiar with. The brief should address the evaluation of all components within the marketing mix and marketing performance. The brief is to be presented to the class. The brief (Task 1 and 2) should consider the key characteristics of the product, the promotion methods and each component of the adjusted marketing mix. The brief needs to evaluate the contribution made towards the organisation’s market...