Marketing Plan
Marketing Plan • To plan means to succeed • No planning means failure • A Marketing Plan contains the objectives and strategies of the company • Would your marketing plan helps your chosen company or would it just be a document that cannot be used? Executive Summary • A one page summary of the whole report • An executive summary is not an introduction • An executive summary gives an overall snap shot of the report to the reader who is usually an executive, director or manager) • The reader is guided and informed by the executive summary and can proceed to read specific section within the report (e.g. Marketing Mix section) by checking the ta...