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Marketing Case Research and Analysis

BUS5SMM Assessment Task 1 Marketing Case Research and Analysis - Marketing Mix, Sustainability and Competitive Advantage Assessment Task 1: Overview •         Assessment task 1 is worth 30% of the subject total mark. •         It aims for the learner to o       Examine the application of sustainability principles by Icebreaker clothing company to its marketing mix elements: products, price, promotion, place, and positioning. o       Based on these analyses ▪              Explain whether this strategy is successful. ▪              Provide recommendations for the future. •         You will need to browse the internet for the case of Icebreaker: https://www.icebreaker.com/en-au/o...

Management Assignment

Assessment 2: Essay Length: 2000 Words Conditions: Individual Weighting:50 % Weighting:          50 % The following assessment aims to examine how well you understand the re lationship between authentic leadership, effective Leader-Member Exchange and management support and the psychological capital of employees of different employee groups. It continues the development of Cultural Competence Learning Outcome and Graduate Attribute by facilitating students’ increased knowledge and awareness about how authentic leadership, effective Leader-Member Exchange (LMX) and management support interact on employees’ outcomes .   Requirements Pick a topic below and write a well-referenced literature review in response . Y ou are expected to use academic literature to support a well-constructed argument. This assignment must be submitted through the Turnitin link for this assignment. 1.    What is the relationsh...

Operations Management

Operations Management Module MBA7061 Operations Management Module Aims: This module provides a comprehensive introduction to Operations Management as practiced in organizations. It provides an overview of key aspects of operations management from both the manufacturing and service sectors’ perspective within modern organizations. The module considers operations strategy in the broadest sense. The broad aims of the module are: ●    To develop and introduce and develop a critical understanding of operations management for modern organizations in a variety of sectors of activity; ●      To consider operations strategy in its broadest sense and relate this to the internal management and organization of the production of goods and services within organizations in different sectors of the economy; ●       To examine how to organize resources and operations, and how to improve them using a variety of quality t...