Marketing Case Research and Analysis
BUS5SMM Assessment Task 1 Marketing Case Research and Analysis - Marketing Mix, Sustainability and Competitive Advantage Assessment Task 1: Overview • Assessment task 1 is worth 30% of the subject total mark. • It aims for the learner to o Examine the application of sustainability principles by Icebreaker clothing company to its marketing mix elements: products, price, promotion, place, and positioning. o Based on these analyses ▪ Explain whether this strategy is successful. ▪ Provide recommendations for the future. • You will need to browse the internet for the case of Icebreaker: https://www.icebreaker.com/en-au/our-story/our-story.html • Students must not contact the organisation directly. The case must be based on material available in the public domain. • This is an individual report. • The report should demonstrate your ability to present a we