Foundations of Business Analysis
Foundations of
Business Analysis
Assessment 1
Gloria
Jones is a restaurant supply sales representative. She works in a large
metropolitan area and calls on many of the restaurant owners in the city. Her
dream is to one day own her own café. She has substantial savings from her
restaurant supply business and has recently gone over some financial figures
with her banker. The banker and her both agree that she has enough capital to
get serious about investing in her dream.
Gloria dreams of a modern
Italian-inspired café. She knows that, although she has learned quite a bit
about restaurant operation in her area and quite a bit about upscale
restaurants, she is not sure if there is an interest in her city for an
Italian-inspired cafe. Even though the metro area is nearly 800,000 in
population, she has no assurances that there are enough people with the income
and tastes necessary to make her business successful.
She needs some additional information
whether a market exists for her café. There are also other decisions for which
she feels she needs additional information. She is not certain how to promote
the café in her town. Which location is suitable? Also, there are many choices
to make about the design, the price, staffing and so on. Gloria Jones recruits
a research firm to assist her in making an informed business decision.
Required
Write
a research proposal to address the problems faced by Gloria Jones. You are
required to follow the following structure of the proposal:
▪ Problem statement/background
(This
section should provide a succinct background of the case that places the
analysis into context).
▪ Purpose of the research
(You
need to clearly identify the purpose of the research. You may write down the
main purpose of the research and that can be segregated into some specific
research objectives).
▪ Research design, including the
design of a questionnaire
(Research
design section should explain the way the research will be conducted. This
section should mention the research approach to be used and its justification.
A questionnaire should be included in research design.)
▪
Sample design
(Sample
design section should clearly identify the target population and the type of
sampling techniques needed. This section should also discuss how large the
sample size should be and the accuracy of the sample).
▪ Data collection, processing and
analysis
(Data
collection, processing and analysis section should clearly demonstrate who will
gather data, how much supervision is needed to gather data and what basic
techniques are needed to process and analyse data).
▪ Budget and timeline
(Total
budget and time period need to be meaningfully allocated to different steps of
research).
▪ Dummy tables
(Dummy
tables should report some hypothetical result to inform the audience how the
actual results would look like. Dummy tables should be consistent with
research/survey questions)
▪ References
(American
Psychological Association (APA) 6th Edition. You can find helpful examples of
APA 6th ed. citation in pp. 26-38 of the 2013 NBS Postgraduate Student Manual
as well as at http://www.apastyle.org/index.aspx.)
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