ICT Ethics Task

Assignment 3ICT710

Assessment and Submission Details

Task No.	Assessment Tasks	Individual or Group	Weighting %	What is the duration / length?	When should I submit?	Where should I submit it?	Hurdle Task
3	Case Study Analysis	Individual	40%	3000 words	Week 12,	SafeAssign	No

It is suggested that the report should be structured using the following headings  as a guide (3000 words)

1.     Title (use the case study title);

2.     Executive Summary

3.     Table of Contents

4.     List of Abbreviations and assumptions made

5.     Introduction – Purpose of the report

6.     Background

7.     Framework for analysis

8.     Assessment of ethical consequences

9.     Recommendations

10. Conclusion  (Summarises the analysis and report findings)

11.  Reference list using Harvard referencing.

Task

Write a 3000 word case study report that researched the following case study.

Telstra

The 24/7 Telstra app and crowd support platform have revolutionised how Telstra relates to its customers.

At the forefront of societal and economic change, telecommunications and media companies sit squarely in the ‘Short fuse, Big bang’ quadrant of Deloitte’s Digital Disruption Map.

In 2010, the company knew it had to extend its origins as a conservative engineering culture to a fast-paced digital one. Telstra Digital was formed.

Sourcing some of the best digital talent in the market, its critical mass now comprises one of the biggest and best digital teams in the country.

Its move to a one platform and unified approach to information architecture was game-changing.

Successes include the Telstra 24x7 smartphone and tablet apps which deliver customer control to its 1.5 million regular users in the palm of their hands. Its CrowdSupport community is another channel through which Telstra has revolutionised the way it relates to, and services its customers.

Assessment Criteria:

To write a report outlining the ethical implications of changes that have occurred in a business due to digital innovation and to identify how competitive advantage can be maintained.

Criteria	Comments	Possible Mark	Mark awarded
Executive Summary: (1 page)		2
1.   Background.  You must be brief and to the point (about 1 page). Use your own words – you mustn’t just reproduce the case here.	Digital Innovation Crowd Support Ethics	3
2.   Framework for analysis – decide on and use an appropriate framework for analysis		10
3.     Assessment of the ethical consequences of moving to a digital firm.  Your assessment must consider IT governance issues and what technologies can be used to achieve and maintain a competitive advantage.  Your assessment must be supported by concepts and other material from the literature (text, readings, etc.).		10
4.     Recommendations.  Provide recommendations on your assessment.  You must convince management to adopt your recommendations (i.e. ‘sell’ them to management).		5
5.     Conclusions		5
6.     References.  At the end of your report, you must provide a list of all cited references (using correct Harvard referencing style) (at least 5).		3
7.     Presentation.  Grammar, punctuation, expression and presentation must be of a high standard.		2
TOTAL		40

Title (use the case study title);

Executive Summary

Table of Contents

List of Abbreviations and assumptions made

Introduction – Purpose of the report

Background

Framework for analysis

          Doing the Ethics Technique:

          All 8 questions

Assessment of ethical consequences

Recommendations

Conclusion  (Summarises the analysis and report findings)

Reference list using Harvard referencing.

     Ethical Issues in Digital Disruption:

-        Privacy

-       Security and more

Week2

G – Data Analytics Tools used by Telstra

·       Demonstrate an awareness of the ethical implications of digital disruption to businesses – wk2

·       Identify the positive and negative implications of the use of Decision support systems and Business analytics – wk 2, 3, 4

·       Analyse the case using one preferred framework for ethical analysis –Wk 6,7 and Green Computing, Whistleblowing, Worker Safety and Fairness

Environmental Responsibility

·     Demonstrate an awareness of the use of data analysis tools and the competitive advantage that can be achieved through their development and usage. –

·        WCA

·      Demonstrate an awareness of IT governance and IT standards and frameworks -