Consumer Behaviour


Assessment Task 2
Details
Academic research on consumer behaviour has been an important driving force behind business decisions in the real world. In this assessment task, you as a “consumer behaviour expert” will bring the latest consumer behaviour research into practice.
First, please browse the following six research articles recently published in “Journal of Consumer Research”, the best consumer behaviour journal in the world.
  • Chen, C. Y., Lee, L., & Yap, A. J. (2017). Control deprivation motivates acquisition of utilitarian products. Journal of Consumer Research, 43(6), 1031-1047.
  • Elder, R. S., Schlosser, A. E., Poor, M., &Xu, L. (2017). So close I can almost sense It: The interplay between sensory imagery and psychological distance. Journal of Consumer Research, 44(4), 877-894.
  • Isaac, M. S., & Grayson, K. (2017). Beyond skepticism: Can accessing persuasion knowledge bolster credibility?. Journal of Consumer Research, 43(6), 895-912.
  • Khan, U., &Kupor, D. M. (2017). Risk (mis)perception: When greater risk reduces risk valuation. Journal of Consumer Research, 43(5), 769-786.
  • Lee, H., Fujita, K., Deng, X., &Unnava, H. R. (2017). The role of temporal distance on the color of future-directed imagery: A construal-level perspective. Journal of Consumer Research, 43(5), 707-725.
  • Siddiqui, R. A., May, F., &Monga, A. (2017). Time window as a self-control denominator: Shorter windows shift preference toward virtues and longer windows toward vices. Journal of Consumer Research, 43(6), 932-949.
Your task is to choose one article from these six articles, present findings of your chosen article, and apply these findings to a real-world organisation. That is, you will provide recommendations on how the organisation could benefit from applying the research findings.
This presentation should be made within 3 minutes and through 4 PowerPoint slides. The slides should follow the subsequent structure:
  • Student information and presentation title;
  • Findings of the research article;
  • Recommendations for the organisation;
  • Reference list.
You will also prepare a script (i.e., a Word document) in which you will write out or at least outline what you intend to say in your presentation.
Please pay attention to the following details on presentation and submission methods:
  • On-campus students will deliver their presentation in class, and submit their PowerPoint file and script on Moodle.
  • Distance education students will record their presentation through PowerPoint's “Record Slide Show” function, and submit their PowerPoint file (with recording) and script on Moodle.
  • For all students, the Moodle submission of PowerPoint file and script will be due at 5pm AEST Friday Week 7. However, on-campus students may present in class prior to, during, or after Week 7, depending on their local lecturer/tutor's scheduling.
Assessment Criteria
  • PowerPoint design - 2 marks
  • Presentation clarity - 2 marks
  • Findings of the research article - 12 marks
  • Recommendations for the organisation - 12 marks
  • Referencing - 2 marks
  • Total - 30 marks
To get solution visit our website www.sourceessay.com

Location: Unknown location.

Comments

Post a Comment

Popular posts from this blog

Assignment Help: Add Valuable Factors In Your Learning Skills

Image
The end to end process of acquiring new information and process it to meet requirements is known as the ability to learn. Learning is a combination of various skills that are required by students to process information efficiently. Broadly speaking learning skills can be categorized into four categories- critical thinking, creative thinking, communicating, and collaborating. In this article, we are going to briefly discuss the valuable factors that add essence to the learning skills of students. Critical Thinking - The careful analysis of information for better understanding is known as critical thinking. With the help of critical thinking students can develop the following abilities- Analyzing, Arguing, Classifying, Comparing & Contrasting, Defining, Describing, Evaluating, Explaining, Problem Solving, and Tracking cause and effect. In case a student faces difficulties while implementing these abilities in an assignment they can seek  instant essay help  from SourceEssa...
Read more

The Helpful Essay Writing Guide: Structure, Outline, Tips And Format

Image
Essay writing is an art that involves, skills of writing, technical knowledge, and understanding of the subject. There are various types of essays each involves different structures, tones, techniques, and even the length of it differs. Students face a lot of challenges while writing essays mostly because of language barriers and lack of technical knowledge and writing skills. Students are seen taking external help from professionals to write quality essays to overcome these barriers. This is why  essay Deutsch   has gained immense popularity in Germany among academic students. In this article, we are going to share some tips with students on how to structure, outline, and format an essay. Even though the specifications of essay writing change with the kind of essay the basic structure of the essay remains the same.  Structure Of An Essay   The basic structure of an essay comprises three parts namely the introduction, body, and conclusion. Introduction ...
Read more

Language Techniques Every Student Must Know

Image
For every student to write an impressing assignment it is important that the assignment is written in a language that makes it easy for the readers to understand whether the piece of work is an essay, story, poem, novel or a report. The elements that are found everywhere in the piece of work is known as language techniques .  Today we are going to talk about common language techniques that should be known to every student in order to write an engaging assignment. Importance Of Language Techniques In Assignment Writing Language techniques are important because it improves the quality of the assignment as a result students are able to create appealing assignments and score well. Apart from this language techniques help students create an impact with their writing. It helps them craft their work using transactional, creative, and oral presentations. Moreover using language techniques students are able to achieve unit standards that helps them to explore language about transactional, p...
Read more