Case Study
ICT710
ICT Professional Practice & Ethics
Task 3
2019 ATMC Semester 1
Assessment and Submission Details
Marks: 40% of the Total Assessment for the Course
Assignments should be submitted via SafeAssign.
All assignments will be checked for plagiarism and/or collusion between
individuals.
Refer to the assignment rubric on Blackboard for
the marking criteria and standards. The assignment will be marked out of a
total of 100 marks.
Refer to your course outline or the course
Blackboard web site for a copy of the “Student Misconduct, Plagiarism and
Collusion” guidelines.
Requests for an extension to an assignment MUST be made to the Course Coordinator
prior to the date of submission and requests made on the day of submission or
after the submission date will only be considered in exceptional circumstances.
Background:
Westfield’s
Australian ‘searchable mall’ featuring 100,000 products online
•
The
Westfield Group harnessed the bang with the realization that their hugely
successful model of building large, quality, long-lasting shopping malls across
the world, was being challenged by a profound change in shopper behavior -
driven by technology enabled connectivity. It became apparent that this could
be a disruption with a big bang, or a transformative opportunity to connect the
digital shopper with shopping centers that improved the shopping experience.
•
By 2012
Westfield Labs was set up to leverage the retail ecosystem with innovative
social, mobile and digital market opportunities that converge the digital
shopper with the physical world.
•
Westfield’s
learning include getting curious around technology, seeing scenarios in the
shoppers’ journeys, and supporting them with a broad range of new digitally
enabled innovations. Now digital storefronts, digital in-center signage, click
and collect hubs, Wi-Fi networks, frictionless car parking payment services,
mobile food service apps and the searchable mall web platform all integrate
retailers and help shoppers find what they want in their local Westfield
shopping center.
There is
limited information available to you now, hence you are required to further
explore the case.
Assignment Requirements and Deliverables
You are required to write a report (3000 words)
that researched the above case study and should include the following details
in the main body of the report. Please note standard report structure including
an executive summary, introduction and conclusions in addition to the main body
must be adhered to.
•
Frameworks for analysis, i.e., ethical and IT
governance
o
Decide on and use appropriate frameworks for
analysis
•
Assessment
of the ethical consequences of moving to a digital firm on diversity and
inclusion
o
Your assessment must consider IT governance
issues and what technologies can be
used to achieve inclusion while maintaining a competitive advantage.
o Your assessment must be supported by concepts
and other material from the literature (text, readings, etc.).
•
Recommendations.
o
Provide recommendations on your assessment.
o You must convince management to adopt your
recommendations (i.e. ‘sell’ them to management).
Your aim should be to write a report outlining
the ethical implications of changes that have occurred in the business due to
digital innovation and to identify how competitive advantage can be maintained.
Assignment grades will be available on the
Blackboard web site with an electronic assignment marking sheet.
Where an assignment is undergoing investigation
for alleged plagiarism or collusion the grade for the assignment and the
assignment will be withheld until the investigation has concluded.
To get solution visit our website www.sourceessay.com
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