Group Situation Analysis


GSBS6005 GROUP SITUATION 

ANALYSIS (30%)

Instructions


Introduce the report


Overview of the company/ product line.


The Market Situation - present information about the target market/s, size and growth.

The Product Situation – present available information about sales, profit, pricing and any other salient product issues, eg. manufacturing or supply issues.

The Distribution Situation – present information on the size and relative importance of different distribution channels used.


Competitive Situation – identify major competitors in terms of their size, strategy, market share, product quality and other considerations that indicate their intentions and behaviours.

The Macro environmental situation gives a brief summary of broad trends that bear on the product line’s future.


After summarizing the current market situation, you should identify the strengths weaknesses, opportunities and threats facing the product line. Identify at least two main issues for which the company / product line must create a plan for a marketing strategy.


Conclude the report

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