Business Environment

ASSIGNMENT BRIEF

Subject Code and Name		MGT501 Business Environment
Assessment		Assignment One – Environment Scan Part A
Individual/Group		Individual
Length		1500 words
Learning Outcomes		This assessment addresses the following subject learning
		outcomes:
		a) critically evaluate the effect of the external environment on
		firms
		b) select and apply appropriate frameworks to resolve the
		challenges faced by firms
Total Marks		30 marks

Context:

Contemporary businesses cannot afford to ignore the environments in which they operate. To navigate this vast and ever-changing landscape, businesses must keep a keen eye on the external factors that influence it. Customer behaviour, government regulatory and economic policy, competitor strategy and public opinion all impact on a firm’s success. The environmental scan report is an effort to identify these factors and propose solutions to the risks they pose.

Instructions:

This assessment serves to collect data about a firm’s environment in one place. You will work individually to identify any relevant information about the environment of a chosen organisation. You must choose an Australian firm of appropriate size and view it through the lens of theories and frameworks identified in this subject. The development of the environmental scan must incorporate the following elements:

•         Use materials from this subject—both in the prescribed materials and those that you collected in your private study—to identify the types of factors that influence firms

•  Analyse those environmental factors, making reference to an appropriate volume of external sources (i.e. articles from your private study), to explore challenges to firms

•         Present your chosen case study firm, making reference to several external sources. Catalogue the factors in its environment that exert pressure on it

•        Discuss these factors in the context of the subject theories and frameworks. The structure of the assignment should follow standard report structure:

•         Introduction and background information

•         Body of information and discussion of relevant topics

•         Conclusion and summary

•         Referencing in the APA style

Submission Instructions:

Submit your assignment in .docx or .pdf format only via the assessment link in Blackboard. The Learning Facilitator will provide feedback with reference to the criteria below via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.

Learning Rubric:

		Fail	Pass	Credit	Distinction	High Distinction
Assessment Criteria		(Unacceptable)	(Functional)	(Proficient)	(Advanced)	(Exceptional)
		0-49%	50-64%	65-74%	75 -84%	85-100%
Analysis of Environment		Limited understanding of	Identifies a proportion of	Identifies a proficient	Demonstrates an advanced	Demonstrates expert-level
		the environmental factors	the environmental factors	number of	understanding by identifying	understanding by identifying
45%		that influence the chosen	that influence the chosen	environmental factors	all appropriate environmental	all environmental factors,
		case study. Does not	case study firm; the major	that influence firms.	factors that influence firms.	providing insightful
SLO:		categorise the	influencers are identified.	Correctly categorises	Correctly categorises and	discussion. Discusses the
a.	Critically evaluate	environment into factors	Correctly categorises major	major factors in the	thoroughly explains all of the	wider business environment
	the effect of the	that can be seen to be	factors discussed in the	analysis. Accesses and	factors from the analysis.	to provide a linked picture of
	external	consistent with material	analysis. Accesses relevant	correctly cites relevant	Accesses and correctly cites	the complete external
	environment on	covered in the subject.	information to discuss and	information to discuss	relevant and high-quality	business environment.
	firms		categorise environmental	and categorise	information to discuss and	Demonstrates mastery of
			factors.	environmental factors.	categorise environmental	concepts and application to
					factors.	new situations.
Application Framework		Demonstrates little or no	Demonstrates little	Demonstrates adequate	Identifies solutions to an	Identifies a number of high
		understanding of	understanding of strategies	knowledge of strategies	advanced level that directly	impact solutions to the firm
45%		framework concepts	to respond to the external	that are relevant to the	address the issues raised in	that will position the firm in a
		relevant to the external	environment. Provides	chosen case study.	the case study firm.	strong position. Justifies and
SLO:		environment.	non-specific solutions to	Offers solutions to a		explains each strategy and
b.	Select and apply		issues identified and	range of issues		illustrates how each would be
	appropriate		discussed in the report.	presented by the case in		feasibly implemented.
	frameworks to			the context of its
	resolve the			environment.
	challenges faced by
	firms
Report Structure and		Demonstrates	Demonstrates use of	Demonstrates use of	Demonstrates the use of high-	Demonstrates ability to use
Referencing		inconsistent use of	credible and relevant	high quality, credible	quality, credible and relevant	several high-quality, credible
		quality, credible and	resources to support and	sources that are relevant	resources to support and	and relevant resources to
10%		relevant sources to	develop ideas. There is	to support and develop	develop argument. Shows	support and develop
		support and develop	needed work on making	ideas.	evidence of a wide scope for	arguments and to position
		ideas.	these explicit.		sourcing evidence.	statements.

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