Business Communication Skills
Assignment No. 2
Report
Structure and Information
• Introduction (200 words)
– Introduce key words / phases
In
Australia there are close to one million business buyers. This is far short of
approximately 18 million consumers but the total sales volume in the business
market far surpasses the total sales to the consumer market. Although business
buying behaviour and consumer buying behaviour are similar because they both
involve individuals making purchasing decisions, the differences between the
buying behaviours of these groups is of greater significance. These differences
are important in understanding the behaviour of business buying and consumer
buying markets.
Office
works is a branch of Australia’s leading retail group Coles Myer Ltd. Launched
in 1994, it was aimed to cater specifically for the needs of small business,
the home office and students. It has approximately 40 stores and is continually
adding new stores Australia wide. Its range of products include all office
supplies such as stationary, computers and other business machines, furniture
and office kitchen and bathroom supplies. Officeworks is a company that
experiences both consumer buying and business buying. Office works will be used
as an example in this report to illustrate the difference between consumer and
business buying behaviour. Its marketing strategy will be assessed to see how
it incorporates and has been influenced by both consumer and business buyers.
Finally, recommendations will be made about how its marketing strategy could be
expanded to further meet the needs of business buyers.
This report
provides information obtained through ratio analysis, regarding
the
profitability, liquidity and financial stability of Outdoor Equipment Ltd for
the years 1993-1995. This report will pay particular attention to the earning
power, liquidity and credit management, inventory management and debt
management, and will highlight major strengths and weaknesses while offering some
explanation for observed changes. The report will comment on the prospects of
the company and make recommendations that would improve Outdoor Equipment’s Ltd’s
current performance. These observations do have limitations which will be
noted. This report will explain how a cash flow statement and a prospectus
could enhance analysis.
•
Introduction
(200 words)
•
Key Arguments of the Authors (400 words)
– Very important area of the report
– State clearly the arguments of the 2
authors
– Use
evidence to state your claims (eg. Quotes, examples)
•
Introduction
(200 words)
•
Key
Arguments of the Authors (400 words)
•
Differences in the Arguments (400 words)
– Another very important area of the
report
– State
clearly / evaluate the differences of the 2 authors
– Maybe look at a Table to illustrate your
answers
– Use
evidence to state your claims (eg. Quotes, examples).
•
Introduction
(200 words)
•
Key
Arguments of the Authors (400 words)
•
Differences
in the Arguments (400 words)
•
Recommendations (300 words)
– Another very important area of the
report
– Your
“thoughts” – based
on personal and work experience
•
Back
up with evidence / references
Recommendations (example from marketing)
It is
recommended:
• that Choice Chocolate take immediate
measures to launch and promote Slim Choice alongside its existing product
range; that Slim Choice adopt a fresh and healthy image and be promoted in the
media using slim, energetic and young models;
• that the models convey a sense of health
and vitality to the consumer while enjoying Slim Choice;
• that the slogan “A Slim Choice a day
keeps you going all the way” be used in the launch campaign;
• that 6 April, the 10th Anniversary of
the World Congress on Health and Diet, be the date for the launch;
• that all the reporters be presented with
free samples of Slim Choice, along with product endorsement statements by
renowned health experts as part of the launch campaign;
• that Slim Choice be available at all
supermarkets, candy stores, health food shops and newsagencies from the date of
the launch.
•
Introduction
(200 words)
•
Key
Arguments of the Authors (400 words)
•
Differences
in the Arguments (400 words)
•
Recommendations
(300 words)
•
Conclusion (100 words)
Conclusion
(example from accounting)
Outdoor
Equipment Ltd is not in a very secure financial position. Improvements in every
area of the company are needed if the company is, in the first instance, to
survive and then grow. The key areas of reform are the liquidity of the company
and the quantity and quality of working capital, profitability, and financial
stability. Management must address these areas simultaneously if the company is
to overcome its present poor record.
•
Introduction
(200 words)
•
Key
Arguments of the Authors (400 words)
•
Differences
in the Arguments (400 words)
•
Recommendations
(300 words)
•
Conclusion
(100 words)
•
References
– Minimum
of 6 reputable and relevant information sources….academic
and/or reputable industry journals.
– Use the APA / Harvard Referencing Method
•
Executive Summary (100 words)
•
Introduction
(200 words)
•
Key
Arguments of the Authors (400 words)
•
Differences
in the Arguments (400 words)
•
Recommendations
(300 words)
•
Conclusion
(100 words)
•
References
• Exec. Summary – write this after you
have written and read through your report
The
operation of garden taps can pose a difficulty for many tap users. This report
describes and evaluates the range of possible design solutions the design team
has generated. A lack of commercially available solutions to the problem was
identified and three alternative solutions were subsequently
designed.
Evaluation of the alternative solutions identified a tap handle extension,
named ‘Easy Tap’, as the optimal solution to the problem. This tap handle
extension consists of a channel-type attachment, onto which a vertical tube is
joined, which in turn supports a larger handle that is over twice the length of
the existing tap handle. 'Easy Tap' is able to slide onto the existing tap
handle, its over-size handle providing a greater torque-moment for the user
that overcomes the difficulty of operating the tap. A commercial evaluation
suggests that ‘Easy Tap' will not only be a possible design solution to the
problem but will also be a commercially viable solution to the problem.
•
Table of Contents
•
Executive
Summary (100 words)
•
Introduction
(200 words)
•
Key
Arguments of the Authors (400 words)
•
Differences
in the Arguments (400 words)
•
Recommendations
(300 words)
•
Conclusion
(100 words)
•
References
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