Strategy Assignment



Coursework Information Sheet


Unit Name : Strategy
Unit Code : SHR019-6
Title of Coursework : Assignment  1
Word Limit: 4000 words (note that this is the upper word limit)

The Task

Your task is to produce a management report providing a strategic analysis of an organisation that is operating in the Gulf region.  You are required to conduct a thorough analysis of the organisation and the industry it operates within.   You are expected to examine and critically evaluate the current strategy of this organisation.  You need to make recommendations based on your analysis, outlining and evaluating a number of options and selecting the most appropriate one for implementation.  The emphasis must be on deriving recommendations that provide a form of competitive advantage.    You will be required to use some theoretical models, framework and theories to underpin your analysis.   It is essential  that you show some critical analysis /evaluation in your analysis. 
The analysis and recommendations must not be solely descriptive of what the organisation is actually doing but analytical and proposing what it could and should do.

Some advice about approaching your research and investigation:
The nature of strategic recommendations and decisions:
●      Your development of options and selection of the strategic decision must be strategic in nature
●      Success depends on you being able to understand the difference between operational and strategic issues and actions
Below are some examples of the sorts of issues that might be investigated. Please note that this is not a complete list and that different ones may be relevant. (Generally you would only focus on one but there may be more that you could consider). The emphasis on the options that are considered should be on achieving competitive advantage:

●      Decision about which markets to enter

●      Decisions about potential product /service development

● Decisions about which business units to invest in and grow and which to downsize or divest

●      Growing a new business

●      Finding a new source of differentiation in the face of competitive pressure

●      Finding innovative ways to compete hence avoiding competition

●      Process/system improvements

●      Decisions about continuing on the current strategic path

If your company is non-profit
Strategy applies to non-profit or government organisation and agencies and there is no reason why you can not do the assignment on such an organisation

The Analysis:

The analysis is vital for you to be able to create a range of strategic options and to justify a choice for the strategic decision – it is NOT however the report (the report is the discussion of the options and the justification for the choice)
The analysis should be based on an extensive study of the organisation and should be fully supported by relevant data.  While you will provide a summary of the analysis in your report,  use the appendices to provide more detail and data.  

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