Project Management
Project Management
Case Study: Tier One Suppliers Insurance
Group (TOSIG).
Background
Tier One Suppliers Insurance Group (TOSIG)offer insurance to Tier One Suppliers,
primarily on improvements such as buildings, fencing, stock yards, storage
silos and machinery. They also offer
insurance for crops. TOSIG have been in
business for approximately 65 years and pride themselves on traditional values
and maintaining long-term relationships with clients. They underwrite insurance on 6.7 billion
dollars worth of risk and have 150 agents in the field, maintaining offices in
most major regional Tier One Supplying areas.
The organisational strategy is to maintain existing customers and
increase the number of insurance products offered to clients. They also want to grow their business by
increasing sales of insurance to small and medium enterprises in regional
areas. Currently it is up to each agent
to maintain information on their book of clients although information on
policies is kept in a central database.
Approximately every five years a site visit to the
client is arranged so that the agent can confirm the details of the items they
are currently insuring. At this site
visit the agent remeasures and inspects the property insured and enters the
information (including the details of the insured) in a form. The agent also has a discussion with the
insured about changes in policies and any additional insurance products they
may be able to assist with. At the end
of the visit the agent must re-enter the information into the TOSIG system and
receive a report on the property.
There is concern that TOSIG are missing opportunities
to sell more insurance because their agents do not have the ability to receive
a report in the field. Another factor is
that currently agents spend a considerable about of time in the office entering
information into the system from the site visit form, while TOSIG would prefer
that they spent more time out in the field visiting potential and existing
clients. There is also an awareness at
the managerial level that the clients could be risk managed better so that
higher risk clients received visits more frequently while visits to low risk
clients might be made at a longer intervals or by phone. Currently this risk is managed by individual
agents and there is awareness that some agents use these visits as an
opportunity to sell more insurance or relationship build rather than managing
the insurance risk, for instance they might insure a building for replacement
when it is really at the end of its economic life and should be removed from
the policy.
TOSIG is also aware of an increased threat from
insurance companies who have not traditionally dealt with Tier one suppliers or have entered the Australian insurance market. Currently the agents are issued with a
vehicle, laptop with wireless dongle and Blackberry telephone.
They have planned an upgrade to their information
systems, starting with a new customer relationship system. The idea is that the agents will be issued
with tablets in which a customer number is entered and a form will be
prepopulated with client and policy information. This is to reduce the amount of time the
agents spend entering data. They will
also be issued with laptops and smart phones which will integrate with the
TOSIG systems which will be moved to the cloud.
From the company perspective they would prefer that the agents are able
to do more work from their vehicle and much less time in the office. The end goal is to close some physical
offices to help minimise overhead costs. The agents have become aware of this
plan and there is some bad feeling about the plan to close offices. The agents are also resistant to the cloud
based system as they are aware this will enable TOSIG to track their movements.
The management board has
budgeted $10 000 toward a feasibility study to investigate the new system or yet
unexplored alternatives.
In your role as a Business Analyst you have been approached by the
management board of Tier
One Suppliers Insurance Group (TOSIG)for guidance on evaluating and selecting a suitable information system
solution for their business.
follow the instructions contained in
chapter 4 of the text.
1. Title
2. Scope
overview
3. Business
case
4. Background
5. Milestone
schedule (with acceptance criteria)
6. Risks,
assumptions and constraints
7. Stakeholder
list
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