International Business Strategy
LAUREATE INTERNATIONAL UNIVERSITIES
International Business Strategy
Objectives:
•
Enhance
global perspectives in a strategic proposal;
•
Identify
and analyse strategic issues (Strategic gap analysis);
• Develop
awareness of ethical and social considerations for strategic issues;
• Evaluate
strategic positions and strategic options;
• Evaluate
information to support a case study
How the assessment fits into the
subject/course:
The
assessments in this subject allow students to explore, consider and evaluate
current business practice and develop an international strategy for their own
organisation or an organisation of their choice.
Assessment Linkages of Part 1 and 2:
Part
One of the assessment allows students to develop the framework for a company’s
international operation and strategic approach exploring risks, strategies and
business models. This is developed further in Part Two of the assessment where
students utilise the knowledge gained to develop a business model and propose a
strategy to enter an international market.
Instructions:
In
the Part One of the assessment, students will individually consider the
economic principles deemed most important for the international business
context, and will then form a group that will use these principles as part of a
strategic approach for framing a business model for entry into a country of
their choice.
Output/Deliverable and parameters of the
assessment:
Students
will submit the results of their independent research into economic principles
and events to a ranking site in order to determine which principles and events
are most influential to consider in framing an international business model.
Working in groups and using results from the ranking site, students will then
describe the general framework for a business model and select a country into
which they will propose business entry. The framework should be described in a
paper of not more than 2000 words, presenting a company’s proposed operations
and strategic approach. The following elements are to be addressed in the
paper:
• Critically evaluate the key modern
economic theories and key events in recent global economic history as they
relate to international business.
• Discuss the strengths and weaknesses of
the proposed business model and consider strategies for improvements;
• Examine
how the business model would be impacted upon by global competition;
• Describe characteristics of the country
to be entered, describing risks and mitigations required within the business
model.
RESOURCES
TO BE PROVIDED:
• An electronic library and reading guide
is provided to all students including a range of e-textbooks and journals
available through online journal databases including EBSCO.
• Electronic
links to key resources
Criteria
•
Global
perspectives in strategic proposal
•
Identification
and analysis of strategic issues (Strategic gap analysis)
•
Ethical
and social considerations for strategic issues
•
Strategic
development and vision setting
•
Evaluation
of strategic position and strategic options
•
Evaluation
of information selected to support the business model as a case study
Learning
Outcomes
• Critically evaluate the key modern
economic theories and key events in recent global economic history as they
relate to international business.
• Develop an appropriate market entry
strategy for an international business, paying attention to the key leadership,
marketing and human resource management issues that arise in an international
business context.
• Analyse the financial risks of common
international business strategies, making recommendations for specific business
contexts and circumstances.
Comments
Post a Comment