Research Report
Overview
Assessment 4 is an individual research report
that is focused on ensuring that students are able to do quality research (peer
reviewed articles (most important), textbook, reports, etc.) into the fast food
industry.
Students are expected to answer the following questions:
• Identify
both established and emerging consumer value propositions within the fast found
industry.
• Provide a
process map (or flowchart) of a fast food restaurant’s order fulfilment
process.
• Discuss the application of manufacturing
excellence in fast food chains
• Review the relationship between service quality
and profitability in the industry
• Describe
the current and potential operational challenges faced by managers in the fast
food industry.
• Provide
recommendations for improving the service operations of the fast food
restaurants.
To successfully complete the assessment,
students will need to explain in depth and within the permitted word limit of
2500 words the stated questions. This word limit includes the title page, the
table of contents and the references list. Students research must be done by
undertaking quality research (peer reviewed articles (most important),
textbook, reports, etc.) in order to achieve high marks for the ‘Research
Section’ of the marking criteria which is worth 45%.
Executive Summary
Table of Contents
1.
Established and Emerging Value Propositions in
the fast food industry
1 ADD APPROPRIATE SUB HEADINGS
2 ADD APPROPRIATE SUB HEADINGS ETC
2.
Process Map of Order Fulfillment Process
3.
Application of manufacturing excellence
1 ADD APPROPRIATE SUB HEADINGS
2 ADD APPROPRIATE SUB HEADINGS
4.
Relationship between service quality and
profitability
1 ADD APPROPRIATE SUB HEADINGS
2 ADD APPROPRIATE SUB HEADINGS ETC
5.
Operational Challenges
1 ADD APPROPRIATE SUB HEADINGS
2 ADD APPROPRIATE SUB HEADINGS ETC
6.
Recommendations
1 ADD APPROPRIATE SUB HEADINGS
2 ADD APPROPRIATE SUB HEADINGS
7.
Conclusion
8. List of References
• Please pay attention to the Assessment Marking
Criteria.
• The
assessment must be Harvard referenced, typed Arial 12 font, 1.5 spaced, and
delivered in the report structure highlighted above.
• It is
recommend using no less than 7 references for the report with many to come from
peer reviewed journal articles.
• The assessment will need to be submitted to the
Moodle site by the due time.
• It is
recommended to plan time appropriately and start assessments early. This will
give you time to ask questions, do well and hopefully pass the subject.
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