Supplementary Assessment

COIT20249Assessment Details

Supplementary Assessment  — SA Report

Weighting:	40%
Length:	2500 words +/- 250 words

Assessment Task

Students are required to write an academic report as per the format outlined in chapter 5 of the textbook. Thereport must follow the CQU APA referencing style. See the American Psychological Association (APA) abridged guide updated Term 2 2018 available from:  https://www.cqu.edu.au/student-life/services-and-facilities/referencing/cquniversity-referencing-guides. 

Please note that the prescribed textbook uses APA referencing guidelines. See also the Referencing Style subsection below.

The report is to be based on the following case study scenario about the use of mobile web applications, mobile websites and hybrid web applications in the Tourism industry. The report must focus on the hypothetical organisation given in this case study. The report may not be marked and given 0 if it is not on the correct focus (technologies, industry or organisation).

Tourism has been a lucrative industry for a long time where the last 20 years have seen an exponential growth despite various global challenges. Some of this growth can be attributed to information and communication technology (ICT) as the Internet is used as a major enabler to promote tourism destinations and activities. Mobile web applications, mobile websites and hybrid web applications are among some of the main technologies/approaches used as most of the population use smart devices.At the same time, traditional sightseeing holidays from the past are now changing as travellers are getting interested in different activities and destinations, and based on demographics as well. As a result, the travel and tourism industry is also changing to cater to different market segments.

You are working as an ICT researcher in a medium travel industry organisation that specialises in in-bound tourism to Australia from overseas. Your organisation is based in Sydney. It has small offices in each State and Territory capital cities and a few major cities in Australia where tourism is a major income source for the regions. It also has some online operations and partnerships with a few other large organisations in the travel industry. The travel research team of your company has identified that most of the current clients of your company can be identified as young travellers under 30 years of age that include backpackers, adventure seekers, and similar groups. Your organisation is considering the options of expanding its currently small customer base consisting of older and wealthier travellers who also have higher levels of disposable income. This market segment can be considered as a part of the higher end of the market. This demographic group includes travellers between the ages of 50 – 60 who are financially more stable than the young traveller base while also experienced in using ICT, especially smart devices, similar to young travellers.

The Executive Team believes that ICT can be used as a strong strategy to directly reach the high-end market as well as maintaining the organisation’s current young traveller customer base. At their last meeting, the Executive Team requested the Head of ICT (Development) of your organisation to recommend ICT-based options your organisation can use over the next 2 years to increase its market share in the older demographic group as discussed above. They would like to get a preliminary report in two weeks’ time. The meeting noted that the organisation is currently competing with other rivals within the industry who are better established in this market segment. Therefore, the organisation needs to consider a realistic short to medium term strategy for the next two years before focusing on a long term strategy.

The Head of ICT (Development) has asked you to undertake the preliminary investigations to identify some of the ICT-based options used by other travel industry organisations within Australia and overseas to identify some options for your own organisation. You have 10 days to complete the research and draft a report with several recommendations suitable to address the future plans of your organisation. You are expected to undertake secondary research including the review of academic (peer reviewed conference and journal articles) and industry-based research and other relevant articles published in the last five years (2013 onwards) to find information for this report.

Your research and the subsequent report should cover the following tasks:

1. Definition of the following terms based on peer-reviewed journal articles: mobile websites, mobile web applications, and hybrid web applications. You may provide definitions of other key terms used in the case study above and may be of use for the target audience of your report. Analyse the similarities and differences of these three approaches and how they are used in smart devices (at least two different platforms and two smart device categories). The analysis must be supported by academic references and also include actual examples. As a part of this analysis, consider at least five different types of actual applications/apps currently used in the tourism industry. Particularly identify examples from organisations within Australia and other parts of the world that target the 50 – 60 year old demographic groups (or similar demographics) and the moderately high-end market. If considering applications currently targeting the younger market segment, consider the suitability of them being used for the older market. Relevant points must be supported by academic and other references.

2. Based on the findings from the previous section, propose three options your organisation could use to expand its business in the next two (2) years. These options must be based on the various technologies and approaches discussed in the case scenario. You must identify actually existing options and must not simply provide generic technologies; the management wants to know these details before they decide on the investment. As a part of your report, consider the potential advantages and disadvantages of the options you are proposing to attract the older market segment. Also consider various risks (positive and negative) of the proposed solutions. When considering the potential advantages and disadvantages of the applications you have proposed, specifically explore them from an ethical, social and legal point of view. Relate this discussion to the proposed directions for your organisation. Relevant points must be supported by academic and other references.

3. Your analysis and proposed solutions in task 2 should provide three to five recommendations at the end of your report. The specific recommendations must have been evaluated as a part of your report discussion in Section 2 above before summarised with proposed actions in the recommendations section. The recommendations should directly focus on addressing the organisation’s current problem as given in this case study. There have to be specific actions proposed and not generic suggestions or descriptions. The recommendations must be correctly formatted as well.

The report should be at a strategic level and balance the business needs and technical details. It must not consist of highly technical details as some of your Executive Managers are not from an ICT background.

You will need to make some assumptions (including a name for your organisation) about the organisation. These assumptions should match the information in the case study and not contradict with the objectives of the report. They should be incorporated in the introduction of your report when you describe the organisationand outline the problem to be solved.Relevant assumptions should be incorporated when addressing tasks 2 and 3 above. To avoid loss of marks, do not make assumptions that are not relevant or contradictory, or will not be used in your report discussion.

Your report should comply with the following structure (word count details are approximate guidelines):

1.Title page:Unit code and name, assessment number, Report title, assessment due date, word count (actual), student name, student number, CQU email address, campus lecturer/tutor, and Unit Coordinator.If applicable, add extension request ID and the new due date. Must be formatted to a standard required for a professional/business report. Check week 6 materials for example of a professionally formatted title page. Not included in the word count.

2.  Executive summary:should include the purpose of the report, the problem including key issues considered andhow they were investigated, your findings, and overview of your recommendations.This part should be approximately three quarters of an A4 page but must not be longer than one (1) A4 page. Not included in the word count.

3.Table of Contents (ToC): should list the report topics using decimal notation. Need to include the main headings and subheadings with corresponding page numbers, using a format that makes the hierarchy of topics clear. Because you are including a ToC the report pages should be numbered in the footer as follows: title page has no page number; and main text to have Arabic numerals commencing at 1.Create the ToC using MS Word’s ToC auto-generator rather than manually typing out the ToC. Instructions can be found here https://support.office.com/en-gb/article/Create-a-table-of-contents-or-update-a-table-of-contents-eb275189-b93e-4559-8dd9-c279457bfd72#__create_a_table.Not included in the word count.

4.    Introduction:provide a brief description of the organisation as given in the case scenario including any assumptions, a concise overview of the problem you have been asked to research,the main aims/purpose of the report, the objectives to be achieved by writing the report (include the tasks outlined in the case study) and how you investigated the problem. Provide an outline of the sections of the report.Should be approximately 250 words.

5.    Body of the report (use appropriate headings in the body of the report.): Define key terms you will use in your report that are directly related to the problem and the technology considered. Then present your ideas on the topic and discuss the information you found in your research that was relevant to the report’s objectives.Provide an analysis of the information that you gathered. Ensure that you explore the tasks listed in the case study scenario. In your discussion, examine the issues from a global perspective as well as from the local perspective (of the fictional organisation that is the centre of this report).

Do NOT use generic words such as ‘Body, Body of the Report, Tasks’ as section headings. Create meaningful headings and subheadings that reflect the topic and content of your report. Should be approximately 1850 words.

6. Conclusion:restate the purpose of the report and key issues investigated and the related findings based on your research and analysis. Explain the significance of your findingsfor addressing the problem stated in the case scenario and any limitations. State how your report has achieved its objectives and any future work to be considered.Should be approximately 250 words.

7.Recommendations:3 to 5 recommendations required. The recommendations must be based on your findings and proposed solutions discussed in the body of the report.Provide some guidelines for the organisation with respect to the future directions for your organisation based on your discussions. Format according to the Report Writing Guidelines discussed in the Unit. Should beapproximately 150 words.

8.    Reference list: Must be formatted in CQU APA Referencing style. Not included in the word count.

9.    Appendices if necessary.Not included in the word count.

Other Assessment Requirements

Your response should be structured as a report (chapter 5 of textbook), written in accordance with standard academic writing principles (chapter 4 of textbook). The report must be written using your own words with any in text citations clearly marked (see Referencing Style subsection below). You may discuss the assessment task with other students and the lecturing staff but you must WRITE the report YOURSELF in your own words.

You will need to conduct research to support your arguments using atleast ten(10)but no more than 15 current references. Note that all the references you choose to use should be evaluated using the Triple-R framework in the research stage of preparing your Report (do NOT include this evaluation in the Report). You must have a minimum of ten (10) current references in your reference list.  At least six (6) of these references should be from refereed academic journals and books.Other references could be sourced from industry websites and magazines. All sources should be current that is,dated 2013 or later.Minimum requirements relate to a Pass mark. You are encouraged to use more than the minimum requirements (up to 15 for a HD mark for References 2 criterion) for a better quality outcome to your report through improving the quality of your analysis.

It is recommended that the references are searched and sourced via the CQU Library database as much as possible. All references must be accessible to the markers and must not be behind paywalls or other restricted websites or locations.

The assignment should demonstrate a logical flow of discussion, and be free from typographical, spelling and grammatical errors. It should be prepared in MS-Word (or equivalent) using 12 point font (Times New Roman), 1.5 line spacing and margins of 2.54 cm. The final outcome must be clean and tidy.

It is highly recommended that you submit your assignment to the Academic Learning Centre (ALC)AT LEAST ONE WEEK before the due date. The ALC can check your report for correct structure, referencing, paragraphing and some language issues.

Referencing Style

Your report must include in-text referencing in the body of the report and a correctly cited list of references ordered alphabetically by surname of first author, in accordance with the CQU APA referencing style of referencing as referred to in the American Psychological Association (APA) abridged guide updated Term 2 2018available from:  https://www.cqu.edu.au/student-life/services-and-facilities/referencing/cquniversity-referencing-guides.

The report must be written using your own words with any in text citations clearly acknowledged using the CQU APA referencing style. The references must be valid – do not add falsified in-text citations which amounts to academic misconduct.

Helpful information on referencing techniques and styles can also be found on CQU’s referencing webpage:

https://www.cqu.edu.au/student-life/services-and-facilities/referencing

Marks will be deducted for poor referencing, falsifying references, having less thanten (10)recent references, or for significant variations to the required word length.

Use quotation marks for direct quotes and you must include the author, date and page number(s) with the quote as per the referencing standards.

MarkingCriteria

This assessment is criterion referenced which means your work is assessed against the criteria in the marking rubric below.

Criteria	Quality					Maximum Mark
	High Distinction	Distinction	Credit	Pass	Fail
Executive summary	The executive summary contained:	The executive summary contained the proper sections but did not include enough detail.	The executive summary had sections which were too brief or missing. Did not include enough detail.	The executive summary lacked clarity and has incomplete or missing sections. It did not clearly explain the problem, how it was investigated and your recommendations.	Entire sections of the executive summary are missing. There is a lack of detail and the problem is not well explained.	4
	- a brief description of the purpose of the report
	- the definition of the problem, key issues explored, and how they were investigated
	- a summary of what you found and what you concluded				Executive summary too short or long - did not meet the structural requirements in the specifications
	- overview of your recommendations
	- meets the recommended length as in given the specifications.
Table of contents	Lists the report topics using decimal notation. Includes meaningful main headings and subheadings with corresponding page numbers. Format makes the hierarchy of topics clear.	A few things missing from the table of contents.	Some things missing from the table of contents.	Includes the main headings only.	Table of contents missing.	1
	Auto generated using MS Word.
	All pages are numbered in the report	Pages are numbered in the report	All pages may not be numbered in the report	Pages may not be numbered.	Pages are not numbered in the report.
Introduction	Set the scene for the report; gave some background information for the topic. Included a brief description of the organisation.	The introduction contained the proper parts but did not include enough detail.	The introduction had parts which were too brief or missing.	The introduction lacked clarity	The introduction was missing or was a repeat of the executive summary.	4
	Stated the objectives of the investigation. Included the problem you are addressing and the key issues to be explored.		Did not include enough detail.	Had a number of incomplete or missing parts.	It did not clearly introduce the report.
	Explained the research method used to gather information.			It did not clearly introduce the report.	Introduction too short or long - did not meet the structural requirements in the specifications
	Outlined the sections of the report.
Body of the Report: Selection and sequencing of subject material; including evidence.	Selected exact amount of relevant material that supports argument with no contradictions.	Selected large amount of relevant material.	Selected adequate amount of relevant material.	Selected adequate amount of material not all of it relevant.	Selected too little material or material that is irrelevant.	12
	Substantial, logical, & concrete development of ideas. Arguments were logical and clear.	Offered solid development of ideas but less original reasoning.	Some development of ideas; not much original reasoning.	Not much development of ideas. Very little original reasoning.	No development of ideas or original reasoning.
	All tasks in the specifications addressed.	Most of the tasks in the specifications were addressed.	Some of the tasks in the specifications were addressed.	Only a few tasks were addressed.	Minimal addressing of tasks related to the report topic. No key topics defined.
	Assumptions were made explicit. Key terms were defined.	Assumptions were not always recognised or made explicit. Key terms were defined.	Assumptions are not always recognised or made explicit. Most Key terms were defined.	Offered somewhat obvious support that may be too broad.	Offered simplistic, undeveloped, or cryptic support for the ideas
	Details were germane, original, and convincingly interpreted.	Contained some appropriate details or examples.	Contains a few appropriate details or examples.	Some Key terms defined.	Key information not supported by any evidence.
				Details were too general, not interpreted, irrelevant to problem, or inappropriately repetitive.	Inappropriate or off-topic generalisations, faulty assumptions, errors of fact.
Conclusion	Problem restated clearly, main points and supporting arguments summarised.	The conclusion contained the proper parts but did not include enough detail.	The conclusion had parts which were too brief or missing. Did not include enough detail.	The conclusion lacked clarity and had incomplete or missing parts.	The conclusion is missing or was a repeat of the executive summary.	3
	Stated the significance of the findings and that the objectives of the report had been met.	No new material.	May have included some new material.	It did not clearly conclude the report.	Conclusion was difficult to understand or not linked to the overall purpose of the Report.
	No new material.			May have included some new material.	Included new material.
					Conclusion too short or long - did not meet the structural requirements in the specifications
Recommendations	Suggested 5 specific actions to address the problem.	Suggested 3 or 4 specific actions relevant to the problem.	Suggested 3.-5 actions that were somewhat relevant to the problem.	Suggested at least 3 actions. Not all actions were relevant to the problem.	Recommendations missing or irrelevant to the problem and/or did not relate to the findings.	3
	Actions were clearly based on the findings of the report.	Actions were based on the findings of the report.	Not all actions were based on the findings of the report.	Not all actions were based on the findings of the report.	Not formatted correctly.
	Correctly formatted recommendations based on report writing guidelines.	Correctly formatted recommendations.	Recommendations not presented effectively in line with the report writing guidelines.	Descriptions of possible actions but no specific actions proposed or not formatted in line with the report writing guidelines.
Organisation and structure of the Report: - ideas/main points; - grammar, punctuation and spelling; and - structure of sentences and paragraphs.	Organisation fully supported the problem being addressed and the objectives of report.	Organisation clearly supported the problem being addressed and the objectives of report.	Organisation supported the problem being addressed and the objectives of report.	Some signs of logical organisation and somewhat focused on the problem of the organisation.	Unclear organisation or organisational plan was inappropriate to problem being addressed.	3
	Sequence of ideas was effective.	Sequence of ideas could be improved.	Sequence of ideas did not always flow in a logical manner.	May have had abrupt or illogical shifts and ineffective flow of ideas.	Poorly worded sentences. No linkages between paragraphs.
	Excellent sentence structure. Well-constructed paragraphs; clear linkages between paragraphs.	Good sentence structure. Linkages between paragraphs were mostly appropriate.	Some good sentence structure. Linkages between paragraphs could be improved. Some brief, undeveloped paragraphs.	Some awkward sentences; paragraphs not well linked. Paragraph structure not well integrated; contained extraneous information.	Showed minimal effort or lack of comprehension of the assignment.
	Written expression was clear and correct; Grammar excellent; correct use of punctuation; minimal or no spelling errors; and evidence of thorough proof-reading.	A few errors in grammar (wrong verb tense, subject-verb agreement, pronoun agreement, apostrophe errors, singular/plural errors, article use, preposition use, split infinitives, etc.). Made occasional problematic word choices or syntax errors. A few spelling or punctuation errors.	Some distracting grammatical errors (wrong verb tense, subject-verb agreement, pronoun agreement, apostrophe errors, singular/plural errors, article use, preposition use, split infinitives, etc.). Errors in punctuation and spelling. Little evidence of proof-reading.	Some major grammatical or proofreading errors (wrong verb tense, subject-verb agreement, pronoun agreement, apostrophe errors, singular/plural errors, article use, preposition use, split infinitives, sentence fragments, word form errors, etc.). Language frequently weakened by inexact word choices. Spelling errors	Numerous major grammatical and spelling errors which seriously detracted from understanding the writing; or incomprehensible.
	Observed professional conventions of written English and report format.	Observed professional conventions of written English and report format; made a few minor or technical errors.	Needed to observe professional conventions of written English and report format; made numerous errors.	Needed to observe professional conventions of written English and report format; made repeated errors.	Did not meet professional conventions of written English and report format.
					Evidence of poor planning and/or no serious revision of writing.
Report Layout - Title page; - length and formatting.	Title page contained all necessary information: unit code, assessment number, report title, assessment due date, word count, student name, student number, email address, campus lecturer/tutor, and unit coordinator.	Title page contained all necessary information.	Title page contained all necessary information.	Some necessary information was missing from the title page.	Title page missing or missing necessary information.	2
	Correct length (2500 words) within +/-100 words of the required length.	Correct length within +/-100 - 200 words of the required length.	Reasonable length within +/-200 - 300 words of the required length.	Outside the 10% of required length - within +/-300 - 500 words of the required length.	Too short (<2000 words or too long >2750 words).
	Tidy final version - including no, track changes or unnecessary spacing or indentations, correct alignment of sections.	Mostly tidy final version	Tidy final version	Can improve the final version appearance.	Extensive improvements need to ensure good layout.
	Formatted using 12 point font (Times New Roman), 1.5 line spacing and margins of 2.54 cm.	Formatted correctly but missed one key requirement.	Some minor formatting errors.	Major errors in formatting.	Formatted incorrectly.
References (1): Evidence of research and analysis of the references based on the ARE framework. Selection and use of references based on the Triple R framework (relevant, reliable, and reputable).	Thorough research indicated; clear well-thought out analysis clearly integrated into discussion.	Research was generally thorough; analysis was generally well done; integrated into discussion.	Some evidence of research; basic analysis; some integration into discussion.	Basic research; weaknesses evident in analysis.	Little or no evidence of research and analysis of information.	4
	Analysed and evaluated information in great depth.	Analysed and evaluated information in considerable depth.	Analysed and evaluated information in reasonable depth, some description.	Little evidence of analysis and evaluation of information; recounted and described.	Neglected important references relevant to the problem.
				Details were too general, not interpreted, irrelevant to topic, or inappropriately repetitive.	Simplistic or undeveloped support for the ideas.
	Used references to support, extend, and inform, but not substitute writer’s own development of ideas.	Used references to support, but not substitute writer’s own development of ideas.	Used references to support, but not substitute writer’s own development of ideas.	Used relevant references but lacked in variety of references and/or the skilful combination of references.	Inappropriate or off-topic generalisations, faulty assumptions, errors of fact.
	Combined material from a variety of sources.	Combined material from a variety of sources.	Combined material from a few sources.	Combined material from a few sources.	Overused quotations or paraphrasing to substitute writer’s own ideas.
	Did not overuse quotes.	Did not overuse quotes.	Did not overuse quotes.	Quotations and paraphrases may be too long or not well integrated into the text.	Possibly used source material without acknowledgement.
	All references conformed to the Triple R framework and recent (within the last 5 years).	Most references conformed to the Triple R framework and all were recent (within the last 5 years).	More than 50% of the references conformed to the Triple R framework and recent (within the last 5 years).	Most of the references did NOT conform to the Triple R framework or were NOT recent (older than the last 5 years).	Selected references did NOT conform to the Triple R framework - including much older than the last 5 years.
References (2): In-text citations and reference list. • Current references - 2013 onwards;	More than ten current references 14 - 15*). Approximately 60% or more of the references were academic references;	More than ten current (up to 13) references including more than six academic references.	At least ten current references including at least six academic sources.	At least ten current references but less than six academic references.	Less than ten current references.	4
	Thorough referencing. Citations and reference list accurate and consistent with APA referencing style.	A few inaccuracies with APA referencing style for citations and/or reference list.	Some errors in APA referencing style for citations and/or reference list.	Errors with APA referencing style.	None or only one or two academic references.
	All citations/references listed.	Most citations/references listed.	Some citations and/or references missing.	Incomplete reference list. References not cited properly in text.	Inconsistent with APA referencing style.
	*Note: Use of more than 15 references not penalised but no extra marks. Excessive number of references may impact on the original development of ideas and hence marks to other criteria.				Significant problems with citations and references.
Comprehension	The content of the report was unable to be read and understood by the marker and another independent reviewer. Therefore, the assessment will receive a 0 mark without further feedback.					40

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