Effective Business Communication

Assessment One: Practical Assessment: Professional Written Communication

 BUSN20017: EFFECTIVE BUSINESS COMMUNICATION

Task Description
Weighting:	This assessment accounts for 20% of your final grade.
Length:
	The assessment must be between 1000-1500 words in length. Two points
Cover sheet:	will be deducted for assessments that are over or under by 200 words.
	The assessment must include a cover page that contains your name, student
Style:	number, resident campus, assessment title, and lecturer and/or tutor.
	The assessment must be single-spaced, 11 Point; Times New Roman.
References:	The assessment must include 5 academic references. You must use the APA
Other:	reference style.
	This assessment is aimed to assess your written communication skills.
	Students who do not perform well will be highly recommended to consider
	training with Academic Learning Centre (ALC). The assessment is aimed to
	ensure that you have an advanced level of writing skills before you proceed
	into other units in the postgraduate course. The assessment will also assess
	the integrity of your work. Given all students will do the same assessment,
	plagiarism will be monitored to ensure that your submitted work is original
	and not purchased or copied from other students. Where assessments are
Task description:	found to be similar, penalties may apply in accord with University policy.
	In this task, you will write a memo in response to the case study provided
	below. The memo must be logically structured, free of grammatical errors,
	professionally styled; in addition, follow the writing conventions for memos
Case study:	as discussed in the lecture and supporting material.
	You are the CEO of Data Solutions, which is a medium sized company that
	sells data management software. The company is based in Brisbane and has
	offices in both Melbourne and Sydney. You have become aware that
	although the external marketing and promotions communications are
	effective there is a problem with the internal communication. There are
Problems:	three primary general problems:
	1. Decisions made at the executive level are not being communicated clearly
	and in a timely manner to the employees.
	2. For the most part supervisors and employees do not work in the same
	offices. Due to this situation, the supervisor to employee communication is
	ineffective.
	3. Emails are being sent out that are unprofessional.
	With these problems in mind, you undertake research in order to
	understand these problems more specifically and come up with logical and
	practical recommendations to solve these problems. As you refine your
	knowledge of these problems you narrow each one down to one specific
	issue. So for example for problem one, the issue could be that the
	employees do not understand why decisions are being made. For problem
	two, the issue could be that employees do not feel comfortable seeking
	work-related feedback from their supervisors. As you develop your
	recommendations you make sure that you clearly link the problems to the
	solutions (as articulated within the recommendations). Having this

information you now write a memo to all of the members of the organization. You will write the memo based upon the following structure.

Outline of Memo:

1)          Opening

a. To:

b.From:

c.Date:

d.Subject:

2)           Objectives and background

a.   Specific purpose

b. General purpose

3)         C. Context

4)           3. Problems

a.Problem one—quantitative and qualitative significance

b.Problem two—quantitative and qualitative significance

c.Problem three—quantitative and qualitative significance

5)           4. Action steps to solve the problems

a.Problem one

b. Problem two

c. Problem three

6)           Closing

a.Briefly outline a synopsis of the memo

b. Offer assistance and provide contact details

7)           References—APA style.

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