Idea Generation




Assessment type:  Practical Assessment

Weighting: 30%

Group or individual:  Individual

The objective of this individual assessment submission is to learn how to develop a business idea, complemented by brainstorming and leveraging the insights and skillsets of others. Assessment comprises two parts:

Please submit a 5- page briefing paper of your business idea, its essential business model components, and aspects that will influence its success. A business model canvass can be included as an appendix.
Assessment Criteria/Rubric overview. 

1. Effective explanation of the customer/market problem that needs solving and/or the reason the innovation is required. (15%)

2.      Persuasive argument of the benefits to be generated by the idea (15%)

3.      Discussion of the proposed business model (15%)

4.   Critical success factors to be managed during execution of the idea (20%)

5.      Evaluation of the feasibility of the idea (20%)

6. Quality of written submission, referencing (15%)


Location: Melbourne VIC, Australia

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