Business Model and Plan
This assessment
allows you to gain‘first-hand’ experience of activities that successful entrepreneurs
are required to carry out: selecting an effective business model and writing a
business plan for the business idea you developed in Assessment 1. This is an
individual assessment.
The Business Model
and Plan
Developing an
idea into a successful business requires entrepreneurs to develop a robust
business model and synthesise this into a well-enunciated business plan. In
essence, the business model is the operational framework around which a
business plan is written,and presents a clear, realistic and articulate explanation
of how you plan to start and grow your business.
In accordance
with the material outlined in the prescribed text, you are encouraged to take
the business idea you developed in Assessment 1. If you have chosen to progress
another idea due to lack of feasibility, or improve on it due to feedback, please
discuss with your lecturer prior to starting Assessment 2.
Assessment 2 should
be no longer than 3000 words, excluding appendices and references. Please be
sure to address the assessment criteria below and as they are elaborated in the
marking rubric provided in the Assessment 2 folder in Moodle.
Upload
assignment through Moodle by the specified due date. As with Assessment 1, any
late submission will penalisedat the rate of 5% per day or part thereof unless
an extension has been approved by the unit coordinator.
Assessment
Criteria (out of 100%):
1. Compelling explanation of the need
for the new venture (10%)
2. Clear enunciation of proposed business
model (20%)
3. Clear explanation of how the
business model aligns with and informs relevant business plan components (20%)
4. Application of business plan structure
and components (10%)
5. Project Plan for launch of new
venture (10%)
6. Enunciation of critical risks,
problems and assumptions associated with the business model and plan (10%)
7. Supporting evidence (Appendices that
provide appropriate summaries of desk research, business model canvas, and
other relevant materials (10%)
8. Quality of document evidenced by no
spelling or grammatical errors, and correct use of APA referencing format (10%)
Comments
Post a Comment