Communication Strategy

Assignment Description

Word Count: 3,000 words              

Total Marks- 40

       

Topic of the Assignment – Draft a Communication Strategy plan for a new launched company to establish brand image.                              

·     All assignments must be put through safe assignment and a hard copy be handed over to the teacher.

·        Late submission will result in a deduction of 5 marks.

Requirements

1-   Develop a well Communication Strategy plan to establish and maintain the image of a new product or the service. The product or service can be anything for example- New home appliances, furniture, merchandise, hotel service, restaurant, telephone service etc.

2-    Write a bibliography (5-20 references) and word count.                                                         

3-    Write mission statement, objective and develop communication strategy plan to achieve company goal. Assess its success, its reputation and image in the marketplace and in the society,

4-    What are the factors you keep in mind while preparing communication strategy plan.

          These could include:

·        Environmental factors

·        Cultural Factors

·        New government regulations

·        Global trend

·        Technological factors

·        Demographic and psychographic trait of different public 

5-    Selection of Communication tools should be well justified and feasible with Communication Strategy Plan. Please discuss following point too.

·        Development of Message

·        Time

·        Place

·        Medium

Item No	Activity	Marks
1	Introduction	5
2	Mission Statement	3
3	Develop Strategy plan- Including all factors	5
4	Well selection and utilization of Communication Tools	5
5	Effective Message writing	5
6	Summery and Conclusion	5
	Bibliography	2
7	Five Minute Presentation	10
8	Total Marks	40

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