Global Business Strategy


Assignment Description 

Guidelines: (to be done as per activities criteria given)

Scenario: You have been appointed as a market analyst in a small investment bank, which manages the wealth of many clients.
One of your first tasks is to choose an organization that operates internationally. This may be an investment opportunity for your employer, but you can choose a non-profit making organization. In your role as a market analyst you will also need to understand the impact of globalization on business organizations in general.

Activity 1: Your line manager has asked you to analyze the international business environment for your chosen organization and produce a report for him which includes.

a) a review of the techniques to analyze the environment and an assessment of their suitability.
b) an analysis of the micro and macro environments of the business using techniques reviewed in the first part of your report
c) an analysis of how the international business environment impacts on your chosen organization.
d) an assessment of the benefits, opportunities and challenges of globalisation on your chosen organization.
As you are nearing completion of this report, you receive a memo from your line manager which asks for further sections to be included in the report. These additional sections must analyze;
a) the extent of globalization on organizations.
b) structures of different organizations operating in international markets .

Activity 2: You are now required to give a presentation to a group of managers on the importance and nature of Corporate Social Responsibility to organizations operating internationally.

Your presentation must cover the following topics:

·   an analysis of the moral and ethical issues faced by operating in an international environment

·  an analysis of the conflicts between corporate strategy and ethical and social responsibilities

·   identification of the legislation/regulation and guidance relating to corporate social responsibility for organizations

You will need to produce your notes for the presentation and have appropriate hand-outs for the group detailing the topics covered.

Activity 3:The group of managers who attended the presentation have requested a paper which critically evaluates the international operations of your chosen organization.


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