Global Business Strategy
Assignment Description
Guidelines: (to be done
as per activities criteria given)
Scenario:
You have been appointed as a market analyst in a small investment bank, which
manages the wealth of many clients.
One of your first tasks
is to choose an organization that operates internationally. This may be an
investment opportunity for your employer, but you can choose a non-profit
making organization. In your role as a market analyst you will also need to
understand the impact of globalization on business organizations in general.
Activity 1:
Your line manager has asked you to analyze the international business
environment for your chosen organization and produce a report for him which
includes.
a) a review of the
techniques to analyze the environment and an assessment of their suitability.
b) an analysis of the
micro and macro environments of the business using techniques reviewed in the
first part of your report
c) an analysis of how
the international business environment impacts on your chosen organization.
d) an assessment of the
benefits, opportunities and challenges of globalisation on your chosen
organization.
As you are nearing
completion of this report, you receive a memo from your line manager which asks
for further sections to be included in the report. These additional sections
must analyze;
a) the extent of globalization
on organizations.
b) structures of
different organizations operating in international markets .
Activity 2:
You are now required to give a presentation to a group of managers on the
importance and nature of Corporate Social Responsibility to organizations
operating internationally.
Your presentation must
cover the following topics:
· an analysis of the moral and ethical
issues faced by operating in an international environment
· an analysis of the conflicts between
corporate strategy and ethical and social responsibilities
· identification of the legislation/regulation
and guidance relating to corporate social responsibility for organizations
You
will need to produce your notes for the presentation and have appropriate
hand-outs for the group detailing the topics covered.
Activity
3:The
group of managers who attended the presentation have requested a paper which
critically evaluates the international operations of your chosen organization.
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